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Who we are

Privacy Policy

The Association of MBAs and Business Graduates Association (AMBA & BGA) is the impartial authority on postgraduate management education and is committed to raising its profile and quality standards internationally for the benefit of business schools, students and alumni and employers. AMBA established that vision in 1967 and it’s as relevant today as it was almost 50 years ago.

We accredit MBA programmes at member Business Schools around the world, and high potential Business Schools may be members of the AMBA Development Network.

Students and graduates of AMBA-accredited programmes may join AMBA as individual members.

We also provide guidance and advice to prospective MBA students, and connect employers and suppliers of services to the Higher Education industry with our member schools and individuals.

Our GDPR Owner and data protection representatives can be contacted directly here:

  • Catherine Walker, Finance & Commercial Director (c.walker@amba-bga.com)
  • Association of MBAs & Business Graduates Association, Top floor, 3 Dorset Rise London EC4Y 8EN


Updates to this privacy statement

This privacy statement is regularly reviewed. This current version was published in May 2024 to coincide with the EU’s General Data Protection Regulation (GDPR).

Personal data

Under the GDPR personal data is defined as:

“Any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

How and why does AMBA & BGA need to collect and store personal data?

This privacy statement tells you how we, AMBA & BGA, will collect and use your personal data. In order for us to provide you with the relevant service(s) we need to collect personal data for correspondence purposes and/or detailed service provision. In any event, we are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy.

Will AMBA & BGA share my personal data with anyone else?

We may pass your personal data on to third-party service providers contracted to AMBA & BGA in the course of dealing with you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide you on our behalf or directly to us. When they no longer need your data to fulfil this service, they will dispose of the details in line with AMBA & BGA’s procedures. If we wish to pass any sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do otherwise.

We use Dotmailer, a UK-hosted third party provider operated by Dotdigital to send and manage our email communications which is certified as adhering to the EU-US Privacy Shield. Please note that Dotdigital is a third-party service that is not owned or managed by AMBA & BGA. This privacy policy only refers to the way AMBA & BGA will use your information. You should refer to Dotdigital’s privacy policy we do not accept any responsibility or liability for their policies. We are reviewing our email service provider arrangements.

When we send you email communications, we monitor whether you have opened the communication and clicked on any included links, using industry standard technology. This will enable us to track and analyse your level of engagement/interest in the communication we are sending you and will provide us with further insight on what type of communications are most of interest to you.

How will AMBA & BGA use the personal data it collects about me?

AMBA & BGA will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary. Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure.

We do not carry out automated decision making or profiling.

How long will AMBA & BGA hold the information for?

AMBA & BGA is required to retain information in accordance with the law, such as information needed for income tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. AMBA & BGA will process and store personal data for as long as it remains necessary for the identified purpose or as required by law, which may extend beyond the termination of our relationship with you.

Under what circumstances will AMBA & BGA contact me?

Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. We endeavour to contact you only with information relevant to you.

Can I find out the personal data that the organisation holds about me?

AMBA & BGA at your request, can confirm what information we hold about you and how it is processed. If AMBA & BGA does hold personal data about you, you can request the following information:
  • Identity and the contact details of the person or organisation that has determined how and why to process your data.
  • Contact details of the data protection officer, where applicable.
  • The purpose of the processing as well as the legal basis for processing.
  • If the processing is based on the legitimate interests of AMBA & BGA or a third party, information about those interests.
  • The categories of personal data collected, stored and processed.
  • Recipient(s) or categories of recipients that the data is/will be disclosed to.
  • If we intend to transfer the personal data to a third country or international organisation, information about how we ensure this is done securely. The EU has approved sending personal data to some countries because they meet a minimum standard of data protection. In other cases, we will ensure there are specific measures in place to secure your information.
  • How long the data will be stored.
  • Details of your rights to correct, erase, restrict or object to such processing.
  • Information about your right to withdraw consent at any time.
  • How to lodge a complaint with the supervisory authority.
  • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.
  • The source of personal data if it wasn’t collected directly from you.
  • Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.

All of the above requests will be forwarded on should there be a third party involved in the processing of your personal data.

What forms of ID will I need to provide in order to access this?

AMBA accepts the following documentation as proof of ID when information on your personal data is requested:

  • Signed passport
  • Signed driving licence

Your ID will only be used to verify who you are and will not be stored or kept in our database.

Your rights as a data subject

At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:

  • Right of access – you have the right to request a copy of the information that we hold about you.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.
  • Right to judicial review: in the event that refuses your request under rights of access, we will provide you with a reason as to why. You have the right to complain as outlined in clause 3.6 below.

Website visitors

We use Google’s suite (analytics (GA), search console, tags and ads) to track site user interaction and to provide a better experience for our website users. We have Google codes installed on our site which creates one or more text files on your computer (called a “cookie”). The cookies contain an ID number which is used to uniquely identify your browser and track each element of our website you visit that has a google code enabled.

We use this data to determine the number of people using our site and to better understand how they find and use our web pages. With this information we can continually improve the information that we provide on our site and the processes for actions such as event and member registration. We can also use it to increase the number of new people finding our site, and help those who have already visited our site, find interesting material easily on the internet.

Google Analytics, Search Console, Tags and Ads stores the following data:

  • Time of visit, pages visited, and time spent on each page of the webpages
  • Interactions with site-specific widgets
  • Referring site details (such as the URL a user came through to arrive at this site)
  • Type of web browser
  • Type of operating system (OS)
  • Flash version, JavaScript support, screen resolution, and screen colour processing ability
  • Network location and IP address
  • Document downloads
  • Clicks on links leading to external websites
  • Errors when users fill out forms
  • Clicks on videos
  • Scroll depth

Google also collects information about you from its Doubleclick tracking and profiling service, from ad-supported apps on your Android or iOS device, from your YouTube and Gmail activity and from your Google account. This data is put together and used to make inferences about your age, gender, interests, hobbies, shopping habits and living circumstances.

Your rights

If you already have Google cookies, they will be updated with the latest information about your visit to the site.

As we cannot access any personal data about you ourselves, we are not the Data Controller for your Google’s suiteor Doubleclick profile data. You would need to contact Google directly for this information.

You have the right to object to this tracking and to stop it happening.

How do I prevent being tracked by Google Analytics?

If you are uncomfortable with this tracking, you can take the following actions:

We use LinkedIn tracking to track site user interaction and provide relevant material to users who have already visited our website. We have a LinkedIn code installed on our site which creates one or more text files on your computer (called a “cookie”).

The cookies contain an ID number which is used to uniquely identify your browser and track each element of our website you visit that has a LinkedIn code enabled. We use this data to retarget previous site users with material that is relevant to them, given the webpages that they’ve visited that contain a LinkedIn code.

LinkedIn codes on our site store the following data:

  • Time of visit and pages visited,
  • Type of web browser
  • Type of operating system (OS)
  • Network location and IP address

As we cannot access any personal data about you ourselves, we are not the Data Controller for your LinkedIn profile data. You would need to contact LinkedIn directly for this information.

You have the right to object to this tracking and to stop it happening.

How do I prevent being tracked by LinkedIn?

If you are uncomfortable with this tracking, you can take the following actions:

• Opt-out• Use a tracking-blocker, such as Privacy Badger • Clear cookies after every browsing session

The personal data we may process on you is:

Personal data type:SourceNetwork location and IP addressGoogle and LinkedIn as outlined aboveInferred age range and genderGoogle and LinkedIn as outlined above

The personal data we collect will be used for the following purposes:

  • To improve the information that we provide on our site
  • To improve the processes for actions such as event and member registration
  • To increase the number of new people finding our site

Our legal basis for processing the personal data:

  • Our legitimate interests (see ‘How we define our Legitimate Interests’ below)

For further information, see our Cookie Policy

How and why we use your data

You can read more about how and why we use your data, dependent on audience type, by clicking on the link below. You will find information relevant to the following groups of people:

  • Website visitors
  • Event registrants
  • Prospective MBA students registered with AMBA & BGA
  • AMBA Members (students & graduates) via our domains and associated community domain
  • Business school staff and faculty via our domains and associated community domain
  • Commercial contacts
  • Employees and job applicants

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