HEC Paris announces new dean of executive education
Barbara Stöttinger has been appointed as HEC Paris’ new dean of executive education. After almost ten years as head of the Executive Academy at Vienna University Economics and Business (WU), Stöttinger brings with her more than 25 years’ experience in executive education; she takes over from Anne-Valérie Corboz, who will continue to teach leadership at HEC Paris
Stöttinger is described as being “driven by a profound passion for executive education”, something that is reflected throughout her career. Among the reasons that she has decided to join HEC Paris is the school’s emphasis on key strategic areas such as artificial intelligence, sustainability, entrepreneurship and innovation, which align with her own development priorities.
The new executive education dean’s stated goal is to further bridge the gap between academic knowledge and business application, thereby making a real impact in the corporate world. She will be committed to shaping the future of executive education, while promoting collaborations across Europe and beyond.
Stöttinger will also be fully dedicated to advancing the key strategic pillars of executive education at HEC Paris, notably through its continued international expansion and the enhancement of the offer around AI, sustainability and innovation.
With more than 25 years’ experience in academia and academic management, Stöttinger most notably served as dean of WU Vienna’s Executive Academy. In this role, she oversaw a diverse portfolio of post-experience education, including the EMBA, LLM, and specialised master’s programmes, as well as the executive education division. She also played a pivotal role in expanding the institution's executive education programmes.
Stöttinger holds a PhD and has held visiting professorships, as well as research and teaching partnerships with a number of universities, including the University of Minnesota, Carlson School of Management and the University of Victoria, Canada. She has extensive experience as an educator in marketing and international marketing across North America, Europe and Asia, for which she has received several outstanding teaching awards.
Her research interests focus on international marketing topics in the B2B sphere, eg global pricing at SMEs, as well as in international B2C contexts, eg international consumer behaviour in the context of counterfeit products