Ambition May-June 2017

Exploring the digital marketing revolution
To create and communicate superior customer value, marketers must now combine traditional advertising with social and digital tools, argues American marketing guru Philip Kotler.
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Why the tortoise can beat the hare in investment strategy
The benefits of low-volatility investing outweigh those of high-risk stocks, argues Pim van Vliet.
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The volatility smile
Emanuel Derman and Michael B Miller explore the history of option markets and option pricing models, providing a brief overview of more advanced models of the volatility smile.
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Mastering mobile internet strategy in China
Amid the creative destruction of traditional industry sectors in China, internet plus is enabling the identification of new business models, no more so than in the movie industry, writes Winston Ma.
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Leaving a positive legacy in the boardroom
To reach their full potential, board and executive teams should follow a five-point action plan, conducting a review that is based on the seven levers of effective boards, writes Sabine Dembkowski.
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How would you define your leadership style?
Identifying your values and purpose will help you move from adequate leader to inspirational leader, writes Eugenio Pirri.
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