Webinar: How to Leverage Personal Branding and Thought Leadership to Turbo Charge Your Career

With global organisations such as McKinsey, PwC, Deloitte, Dyson, IBM and Cisco embracing thought leadership for brand growth and talent acquisition, attendees learned why cultivating a personal brand is no longer optional for career-minded individuals, including business school students, graduates, and faculty.

Participants discovered how embracing thought leadership helped them:

• Enhance their career prospects

• Attract better roles, employers, and higher salaries

• Increase their visibility and performance in their current position

• Magnetically attract new business and career opportunities

The session demonstrated that personal brand and external persona play a significant role in employability and leadership credibility especially for those with an established reputation in their industry or academic field.

Key topics covered included:

• What thought leadership means and how it applies to job seekers

• Real-world examples of professionals leveraging thought leadership to secure job offers

• The key communication channels used in an effective thought leadership strategy

• How to build an audience and grow influence within your professional community

• Using public speaking and writing to raise professional visibility

• The role of a strong LinkedIn profile in supporting personal brand development