
The AMBA & BGA Business School Professionals Conference took place from Thursday 20 to Friday 21 June 2024 in the cultural city of Prague, Czechia.
Over two days, business school professionals came together to take advantage of extensive professional development and networking opportunities.
The conference addressed the pivotal challenges confronting programme management professionals in higher education amidst the digital revolution. Attendees learned how business schools could lead digital transformation efforts, integrate experiential learning opportunities, and remain competitive in an ever-evolving landscape.
Participants delved into the strategic integration of AI in programme management, uncovering its potential to revolutionise curriculum design, student engagement, and sustainability goals while navigating ethical considerations. They gained invaluable insights into future-proofing business education through innovative lifelong learning development strategies, industry partnerships, and student engagement initiatives.
The conference was primarily aimed at programme management and design professionals and business education technology specialists.
It was designed for anyone responsible for programme management and design at a business school, as well as those interested in the technology behind it. The event also attracted individuals seeking updates on the latest technological advances in the sector.
A sample of relevant job titles included (but was not limited to):
Learning outcomes
For programme management professionals:
For technology professionals:
Networking opportunities
There were plenty of opportunities to discuss the conference learnings with fellow attendees. The online conference system used AI to matchmake delegates with like-minded professionals, facilitating meetings with attendees sharing similar objectives and goals. The AMBA & BGA teams were also on hand to make any introductions requested.
Join us for an panel discussion featuring delegates from leading global business schools. This session will set the tone for the conference by exploring the current challenges and expectations in business education. Our panelists will share their insights on issues such as digital transformation, curriculum development, student engagement, and industry collaboration. This dialogue aims to highlight key themes and provide a roadmap for the sessions to come, ensuring that the conference addresses the most pressing needs of the business education community.
In this session, we will explore how competency assessment processes are enhanced through the technological solutions provided by CompanyGame. We'll delve into the integration of gamification and artificial intelligence, highlighting CompanyGame's role as developers of business simulators, which serve as the cornerstone of this competency evaluation process.
In this session, we will explore the instrumental role universities can play in spearheading the digital transformation of continuous education. As the landscape of professional development undergoes rapid evolution and new players enter the education market, higher education institutions stand at the forefront of pioneering innovative learning models and digital platforms. This discussion will delve into the strategies universities can adopt to embrace and lead in the digital era, from integrating cutting-edge technologies to fostering adaptable, lifelong learning ecosystems. Attendees will gain insights into best practices for enhancing digital curriculum through stackability, building personalized learning experiences, and strengthening university’s competitive advantage in an evolving market.

Our conference venue, the Grandior Hotel Prague, is ideally situated in Prague’s city centre. Attendees will enjoy its proximity to the major attractions of the historic Prague Old Town and public transport links. AMBA & BGA has negotiated preferential room rates for delegates looking to stay at the Grandior Hotel Prague.
In addition, we have also arranged preferential room rates at our venue’s sister hotel, the Grand Majestic Hotel, which is a 5-minute walk away from the Grandior Hotel Prague. (For the Grand Majestic Hotel, single occupancy rooms are 175 Euros per night including breakfast.
Our prefential room rate for the Grandior Hotel Prague has now ended. Please contact our booking agent Anita Galea for further assistance.