Innovation Capital
How to Compete and Win Like the World's Most Innovative Leaders
Great leaders of innovation know that creativity is not enough. They succeed because they have the vision, reputation, and networks to win the backing needed to commercialise their ideas. This quality is called ‘innovation capital’.
Innovation Capital is the result of research into how people compete for, and obtain, resources to launch new ideas.
The book features interviews with superstars of innovation, such as Amazon’s Jeff Bezos, Tesla’s Elon Musk and PepsiCo’s Indra Nooyi, and is designed to help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.