Break the Rules!
The 6 Counter Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World
What sets successful entrepreneurs apart from others?
Break the Rules! argues that successful entrepreneurs exhibit one or more of six ‘break-the-rules’ mindsets. These six mindsets, it goes on to explain, can be learned, practiced and built on by anyone to create thriving businesses that grow and prosper.
It offers a new take on entrepreneurship with the aim of shedding new light on an oft-discussed—but still rarely understood—area of business.
John Mullins is a professor of management practice at London Business School.