A Year of Creativity
52 smart ideas for boosting creativity, innovation and inspiration at work
If you want to win at work, efficiency is not enough, strategy is not enough and analysis is not enough. The only way to secure competitive advantage is to ensure that creative thinking is driving your organisation.
This is the argument put forward by A Year of Creativity, which explores how to be creative (either individually or in groups and teams), how to nurture creativity and how – as a result – to redefine yourself and your career over the course of its 52 lessons.
Kathryn Jacob is CEO of Pearl & Dean and the president of the Global Cinema Advertising Association (SAWA).
Sue Unerman is global chief strategy officer at Brainlabs.
The problem with brainstorming – read an edited excerpt from A Year of Creativity exclusively on Business Impact.