An opportunity now exists for business schools in the Middle East and North Africa to play a crucial role in producing high-quality research that drives transformative change across key industries. This includes supporting the oil and gas sector in transitioning to fossil-free fuels, helping the travel and tourism industry accommodate more visitors, guiding governments on improving conditions for entrepreneurs, and much more.

At the heart of this effort is research produced by business schools, which can lay the foundations for future growth and prosperity across the region. While research has traditionally been driven by quantitative factors such as rankings, it is time to reconsider how a “less is more” approach can foster meaningful, long-term impact in the Middle East.

Attendees can expect to learn:

• Strategies to prioritize qualitative research over quantitative approaches.

• How to identify key economic and societal priorities for research focus.

• Techniques for presenting and marketing research to consultative bodies, governments, and private companies.

• Methods for measuring research impact as a key indicator of success.