Capacity Building Workshop – Miami 2024
Refining the business school USP
You can register for the US Capacity Building Workshop in Miami, Florida, on January 26, 2024, focusing on refining business school unique selling points (USPs).
- 26 January 2024 | 9:30 AM–5:00 PM
- Miami
The United States is experiencing a shift in its demographic landscape, leading to a reduced number of students considering enrollment in universities and business schools. This trend is compounded by the soaring costs of higher education, prompting a significant portion of individuals to opt for certifications and online education platforms as viable alternatives. The consequences are evident: a decline in student enrollment, particularly in undergraduate programs, is placing substantial financial strain on numerous institutions nationwide.
This workshop aims to bring together leaders and professionals from business schools for a comprehensive discussion on the imperative of identifying unique selling points (USPs) for the sustained viability of business schools. Participants will engage in debates exploring potential untapped USPs key for survival. Additionally, attendees will gain insights into successful strategies employed by other business schools across the country, learning how they have effectively utilized their USPs to enhance both enrollment figures and the quality of education they offer.
Meet the speakers
Hari Natarajan
Vice Dean, Business Programs Professor, Department of Management Miami Herbert Business School
Miami Herbert Business School
Victor Hedenberg
Membership Director
Henrik Totterman
Professor of Practice and Former Dean
Hult International Business School
Miami Herbert Business School
This event will be taking place at the Miami Herbert Business School, Executive Education Centre Dining Room, 5250 University Dr., Aresty 337, Coral Gables, FL 33124.
Located in Coral Gables, Florida, the University of Miami is a private academic university. Its business school is called Patti and Allan Herbert Business School. Established in 1929, the institution provides BBA, MS, Ph.D., full-time MBA, Executive MBA, and non-degree executive education programs for undergraduate students. It is one of the University of Miami’s twelve schools and colleges. Since its establishment in 1929, Miami Herbert Business School has graduated 45,000 students from 130 countries. Among them are several who have gone on to assume prominent roles in management and other leadership roles in the business and government sectors in the United States and abroad, academia, thought leadership, and other business-related fields.
